Ultima On Water
TBWA
The first water projection in Canada.
Captivating Canada Day spectators across the country, the water projection was a first-to-market nationally. Launching across multiple cities over the course of the night, the projection displayed a cat and mouse sequence between a lighthouse and the nimble Nissan Ultima. With a fan of water 120′ wide and 60′ tall, the content loomed over unblinking eyes as fireworks lit up the night sky directly behind.
Impact.
Impressions
100,000+
Credits.
Brand
Nissan
Client
TBWA
Role
Creative Technologist
Project
Water Show
Channel
Digital OOH



