Blow up stuff with man-made weather.
Following the film’s premise of man-made geostorms, fans were able to activate satellite-controlled storm systems within Google StreetView. As massive chunks of ice fell, or fire geysers rose, fans could interact with the 360 scenes built in WebGL and cause even greater havoc with touch gestures. They could also share their storms via Facebook 360 videos for friends to witness the armageddon.
StreetView + Facebook 360