A mystery made for little detectives.
What better way to introduce a world of mystery than to let young fans solve one themselves?
For Paramount Pictures’ Sherlock Gnomes, we created a family-friendly digital experience that invited children to step into the role of a renowned sleuth. Through interactive searches for missing gnomes, fans could explore the film’s characters, discover new favourites and engage with the story through play.
Thoughtful animation, bold colour and accessible game mechanics brought the world of the film to life, while Pinterest integration and a dedicated section for parents extended the experience beyond the game itself.
As Creative Director, I oversaw the strategy that translated the film’s humour, characters and sense of adventure into an interactive world designed to spark young imaginations and engage families.
Impact.
Campaign Metrics
Metrics for the activation remain proprietary to Paramount Pictures, and is not publicly shared.
Credits.
Title
Sherlock Gnomes
Client
Paramount
Role
Creative Director
Project
Gamified EPK
Platform
Pinterest
Channel
Online
















