The Audi Experience
Zulu Alpha Kilo

Slot car nostalgia upgraded.

Fun and sporty, the A3 was miniaturized to 1:32 scale for an engaging slot car experience. Rather than old school pistol-grip controllers, each Audi car featured integrated pinhole cameras that streamed in real-time to iPads that were operated by players. Tipping the tablet forward and back controlled the throttle with ease. Onlookers tracked races via displays that cut between the action from cameras triggered by IR sensors as the cars sped past. The custom-designed track, housed inside a stunning enclosure, is a contemporized piece of nostalgia.

Impact.

Total Experience Impressions
800,000+

Active Participants
3,932 Drivers

Test Drive Conversion
4,525% dealership increase

Brand Engagement
Generated 2,775,000 minutes of brand interaction

Earned Media
4.6 million impressions

Credits.

Brand
Audi

Client
Zulu Alpha Kilo

Role
AD / Designer

Project
Slot Car Experience

Channel
DOOH

Keep Going
Into The Storm
Warner Bros.