The right lock for you. And You. And You.

Touch-enabled technology is the new normal. It’s how we interact with our phones, our computers and our car doors. Now that ABUS has cracked the touch-code for the bike lock, our strategy was to simply showcase how a fingerprint bike lock reduces life friction too. When you’re lock is essentially designed for you, it’s only that much more secure.

Launching at Eurobike ’24 in Frankfurt, Germany, the brand film’s narrative structure contrasted against the competition playing the same bike montage content we’ve seen far too often.