Ultima On Water
TBWA

The first water projection in Canada.

Captivating Canada Day spectators across the country, the water projection was a first-to-market nationally. Launching across multiple cities over the course of the night, the projection displayed a cat and mouse sequence between a lighthouse and the nimble Nissan Ultima. With a fan of water 120′ wide and 60′ tall, the content loomed over unblinking eyes as fireworks lit up the night sky directly behind.

Coda.

Brand
Nissan

Client
TBWA

Role
Creative Technologist

Project
Water Show

Channel
Digital OOH

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