Ultima On Water
TBWA

The first water projection in Canada.

Captivating Canada Day spectators across the country, the water projection was a first-to-market nationally. Launching across multiple cities over the course of the night, the projection displayed a cat and mouse sequence between a lighthouse and the nimble Nissan Ultima. With a fan of water 120′ wide and 60′ tall, the content loomed over unblinking eyes as fireworks lit up the night sky directly behind.

Impact.

Impressions
100,000+

Credits.

Brand
Nissan

Client
TBWA

Role
Creative Technologist

Project
Water Show

Channel
Digital OOH

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