Bigger than the big screen.

How do you make a car launch impossible to miss?

For Nissan, we transformed water into a monumental canvas for a Canada Day spectacle. As the nation’s first water projection of its kind, the activation brought together automotive storytelling, creative technology and a national celebration.

Across multiple cities, a 120-foot-wide by 60-foot-tall fan of water became the screen for a playful cat-and-mouse sequence between a lighthouse and the nimble Nissan Altima. With fireworks illuminating the sky behind the projection, the experience turned an unexpected surface into a dramatic stage for the brand.

As Creative Technologist, I brought the concept to life through a large-scale digital experience that used the environment itself as part of the spectacle.