Wrangler x Lil Nas X cross-promo collab.

Wrangler teamed with Lil Nas X to pre-release the artist’s official music video for Old Town Road exclusively for Wrangler Jeans customers. Using image recognition within a microsite, customers unlocked the music video by aiming their phones at the Wrangler logo on their jeans. Machine learning allowed the logo to be recognized within milliseconds, as thousands of Wrangler logos from every minute angle and lighting condition were stored and referenced.