Protect more than the brain. Protect the person behind it.

How do you make a technical safety innovation mean something on a human level?

RLS technology was developed around a different way of thinking about helmet safety, and the creative approach needed to mirror that. To bring the innovation to life, we used ALSO’s helmet by Rivian as the feature product through which people could experience and understand its potential.

Rather than focusing solely on the science of brain protection, we reframed the story around what that protection makes possible: the experiences, passions and personalities that make us who we are. This human-centred approach gave an emerging technology a more relatable purpose, transforming a functional safety proposition into a story about protecting the things that matter most.

As Senior Art Director and Unreal Artist, I developed the visual expression of that idea, connecting the technology within ALSO’s helmet to a more human story about protection and identity.