The Polaris business class on United flights, and Polaris lounges at all major airports, were the next extensive value adds for the brand’s customers. They had yet to be rolled out, so the environments were realized in VR to showcase the future of Polaris. Working with Boeing to achieve the stunning archviz in near 1:1, every detail was painstakingly created all the way down to the branded blankets neatly folded on business class seats. Everything indicative of the Polaris experience.