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Calling All Heroes

The narrative arc of super hero films follows a simple paradigm: discover your potential, join a team of similar ilk, and rise to the occasion when you’re called upon. To revitalize McDonald’s Happy Meals for a new generation, young fans experienced a recruitment journey at participating restaurants in Chicago and New York. A holographic toy display, vinyl with optical illusions, and stunning UI designs on displays throughout, the Avengers: Endgame takeover captured the imagination of superheroes in the making.

Film

Avengers: Endgame

Project

Recruitment Center

Client

McDonald's

Platform

Activation

Role

Creative Director

Calling All Heroes
Calling All Heroes
Calling All Heroes
Calling All Heroes
Calling All Heroes
Calling All Heroes
Calling All Heroes
Calling All Heroes
Calling All Heroes
Calling All Heroes
Calling All Heroes
Calling All Heroes
Calling All Heroes
Calling All Heroes