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Sneaky Like Pete

Telling a convincing lie is not just about what you say, but the intrinsic and physical tells that can ultimately give you away. Featuring seamlessly integrated biometric sensors alongside facial recognition, the OOH lie detector put you in Pete’s shoes to test how convincingly you could talk your way out of various scenes from the show. Gathering your biometrics in real-time, we determined how good of a lie you could actually tell.

Show

Sneaky Pete

Project

Lie Detector

Client

Amazon Studios

Platform

Activation

Role

Creative Director

Sneaky Like Pete
Sneaky Like Pete
Sneaky Like Pete
Sneaky Like Pete
Sneaky Like Pete
Sneaky Like Pete
Sneaky Like Pete
Sneaky Like Pete