Sneaky Like Pete
Amazon Studios
The truth is always changing.
Telling a convincing lie is not just about what you say, but the intrinsic and physical tells that can ultimately give you away. Featuring seamlessly integrated biometric sensors alongside facial recognition, the OOH lie detector put you in Pete’s shoes to test how convincingly you could talk your way out of various scenes from the show. Gathering your biometrics in real-time, we determined how good of a lie you could actually tell.
Impact.
Impressions
50,000 Daily
Event Participation
400+
Brand Sentiment Score
+0.8
Conversion Rate
6% increase in Prime Video signups
Credits.
Title
Sneaky Pete
Client
Amazon Studios
Role
Creative Director
Project
Lie Detector
Platform
Bespoke Biometrics
Channel
DOOH









