Sneaky Like Pete
Amazon Studios

The truth is always changing.

Telling a convincing lie is not just about what you say, but the intrinsic and physical tells that can ultimately give you away. Featuring seamlessly integrated biometric sensors alongside facial recognition, the OOH lie detector put you in Pete’s shoes to test how convincingly you could talk your way out of various scenes from the show. Gathering your biometrics in real-time, we determined how good of a lie you could actually tell.

Impact.

Impressions
50,000 Daily

Event Participation
400+

Brand Sentiment Score
+0.8

Conversion Rate
6% increase in Prime Video signups

Credits.

Title
Sneaky Pete

Client
Amazon Studios

Role
Creative Director

Project
Lie Detector

Platform
Bespoke Biometrics

Channel
DOOH

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