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Wrangler On My Booty

Wrangler teamed with Lil Nas X to pre-release the artist’s official music video for Old Town Road exclusively for Wrangler Jeans customers. Using image recognition through a microsite, customers simply unlocked the music video by aiming their mobile devices at the Wrangler logo on their jeans. Machine learning allowed the logo to be distinguished and recognized within milliseconds, as thousands of Wrangler logos from every minute angle and lighting condition were stored and referenced.

Brand

Wrangler

Project

OTR Unlocked

Client

Mother NY

Platform

Microsite

Role

Creative Director

Wrangler On My Booty
Wrangler On My Booty
Wrangler On My Booty