Creative & Art Direction
Selected Work
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Genesis of The Moment

An ambitious long-term activation at Toronto’s Pearson Airport, the brand experience set out to distinguish itself from a crowed luxury automotive market. Featuring an array of screens transitioning into a projection-mapped showroom, the activation tells the story of the brand’s inception through stunning visuals of their G70 coupe. Framing the projection showroom, a custom-built tunnel featured holosonic speakers to emphasize a stress-free journey reflective of the brand’s stress-free ownership. Elegance at it’s finest.

Brand

Genesis Motors

Project

Integrated Brand Experience

Client

Genesis Motors

Platform

Activation

Role

Creative Director

Genesis of The Moment
Genesis of The Moment
Genesis of The Moment
Genesis of The Moment
Genesis of The Moment