Creative & Art Direction
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The N:ow Machine

Settled amongst the chaos that was TED 2019 in Vancouver, DuPont activated their n:ow machine. The dome housed an almost meditative experience that highlighted Dupont offerings threaded together as a short branded film. Amplifying the hemispherically-projected content, the experience was framed by a haptic-integrated recliner as well as DMX-controlled fans to heighten the immersiveness.

Brand

DuPont

Project

4D Experience

Client

R/GA

Platform

Dome Projection

Role

OOH Creative Director

The N:ow Machine
The N:ow Machine
The N:ow Machine
The N:ow Machine
The N:ow Machine