Being eco-friendly shouldn’t be an immense undertaking. It’s the small things we do that can contribute to drive meaningful change. Amazon’s initiatives in large-scale device sustainability will make it that much simpler. Breaking from the more prevalent PSA-centric messaging around sustainability, my writing partner, Doree Speidel, and I crafted a charming brand film about small choices creating large impact via whimsical, surrealist creative—all through the eyes of our precocious hero, the voice of tomorrow, no less. With a teaser debuting on Earth Day followed by the full-length, the spot has amassed nearly 15 million views on YouTube.