My Macan
OMD | LA
No test drive necessary.
Everyone deserves to see themselves in a stunning Porsche Macan. The magic mirror experience allowed unsuspecting drivers to do just that. No test drive necessary. Guest’s own vehicles were digitally replaced with a Porsche in real-time as they entered the valet parking at Westfield Mall in Los Angeles. Bold yet unobtrusive, the magic mirror put the brand ethos in the forefront.
Coda.
Client
OMD | LA
Role
Art Director
Brand
Porsche
Project
Magic Mirror
Channel
DOOH



