My Macan
OMD | LA

No test drive necessary.

Everyone deserves to see themselves in a stunning Porsche Macan. The magic mirror experience allowed unsuspecting drivers to do just that. No test drive necessary. Guest’s own vehicles were digitally replaced with a Porsche in real-time as they entered the valet parking at Westfield Mall in Los Angeles. Bold yet unobtrusive, the magic mirror put the brand ethos in the forefront.

Coda.

Client
OMD | LA

Role
Art Director

Brand
Porsche

Project
Magic Mirror

Channel
DOOH

Keep Going
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Genesis Motors