Experience Polaris
United Airlines

Polaris Business Class Virtualized.

The Polaris business class on United flights, and Polaris lounges at all major airports, were the next extensive value adds for the brand’s customers. They had yet to be constructed, so the environments were realized in VR to showcase the future of Polaris. Working with Boeing to achieve the stunning archviz in near 1:1, every detail was painstakingly created all the way down to the branded blankets neatly folded on business class seats-everything indicative of the Polaris experience. What’s more, narration to guide guests along was provided by Matt Damon. Because why not? This page includes 360 content, so go ahead and pan around during playback.

Impact.

Earned Media Reach
1,000+ outlets

Forward Booking Impact
20% increase in advanced bookings

Credits.

Client
United Airlines

Role
Creative Director

Project
VR ArchViz

Partners
Boeing

Platform
Oculus Rift

Channel
DOOH

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