Polaris Business Class Virtualized.
The Polaris business class on United flights, and Polaris lounges at all major airports, were the next extensive value adds for the brand’s customers. They had yet to be constructed, so the environments were realized in VR to showcase the future of Polaris. Working with Boeing to achieve the stunning archviz in near 1:1, every detail was painstakingly created all the way down to the branded blankets neatly folded on business class seats-everything indicative of the Polaris experience. What’s more, narration to guide guests along was provided by Matt Damon. Because why not? This page includes 360 content, so go ahead and pan around during playback.
Coda.
Client
United Airlines
Role
Creative Director
Project
VR ArchViz
Partners
Boeing
Platform
Oculus Rift
Channel
DOOH