The N:ow Machine
Dupont x R/GA
A multi-sensory trip.
Settled amongst the chaos that was TED 2019 in Vancouver, DuPont activated their n:ow machine. The media dome housed an almost meditative experience that highlighted Dupont offerings threaded together as a short branded film. Amplifying the hemispherically-projected content, the experience was framed by a haptic-integrated recliner as well as DMX-controlled fans to heighten the immersiveness.
Coda.
Client
R/GA
Role
OOH CD
Brand
DuPont
Project
4D Media Dome
Channel
DOOH



