Meg Sighting
Warner Bros.
Our generation’s Chuck Norris fights a prehistoric shark.
Always self-aware and never easing off the throttle, the film’s wink at fans with it’s mega-sized megalodon was introduced through AR. Built in Spark, and buoyed by a fun influencer program to bolster awareness, the experience put the Meg at water’s edge right in front of fans framed in their own environment. Watch the epic dorsal rise, snap a photo, and share to social to show the world you captured the stalking prehistoric alpha predator.
Coda.
Title
The Meg
Client
Warner Bros.
Role
Creative Director
Project
AR Shark Sighting
Platform
Spark AR
Channel
Social



