Our generation’s Chuck Norris fights a prehistoric shark.

Always self-aware and never easing off the throttle, the film’s wink at fans with it’s mega-sized megalodon was introduced through AR. Built in Spark, and buoyed by a fun influencer program to bolster awareness, the experience put the Meg at water’s edge right in front of fans framed in their own environment. Watch the epic dorsal rise, snap a photo, and share to social to show the world you captured the stalking prehistoric alpha predator.