Drop yourself in the path of the impossible.

What if you could feel a disaster movie before you ever saw it on the big screen?

For Warner Bros.’ Into the Storm, we brought the film’s most terrifying threat into the real world. At Comic-Con, attendees were dropped directly into the path of an incoming F5 tornado through a 5D virtual reality experience designed to blur the line between simulation and survival.

The storm didn’t just surround them. It hit them. Violent blasts of air. Fans whipping up gale-force winds. Motion effects that made the ground feel anything but steady. Every sensation was synchronised with the action in VR, building towards the feeling that a force of nature was bearing down on them—and there was nowhere to hide.

Cameras captured the chaos from both sides of the headset: the storm as participants experienced it, and the very real reactions it provoked. Every encounter became its own little disaster movie, ready to be shared beyond the convention floor.

As Creative Director, I led the creative vision, bringing together the user journey, visceral content, physical effects and reaction capture to turn a film trailer into a full-body encounter with the storm.