Boring is Always Best
Lionsgate Entertainment

Be a motherf*cking protection agent.

Even the world’s deadliest assassins need a bodyguard. AAA Executive Protection recruits only the best. For those who deemed themselves worthy, fans engaged in an online recruitment experience that tested specific skillsets to determine their aptitude for keeping clients safe in extraordinary circumstances. That doesn’t mean things can’t go batshit crazy along the way. Simple, sharply designed, and keeping in line with the subversive humour of the film, the site pulled no punches.

Coda.

Title
The Hitman’s Bodyguard

Client
Lionsgate Entertainment

Role
Creative Director

Project
Interactive EPK

Channel
Online

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Paramount Pictures