An immersive brand origin story.

An ambitious long-term activation at Toronto’s Pearson Airport, the brand experience set out to distinguish itself from a crowed luxury automotive market. Featuring an array of screens transitioning into a projection-mapped showroom, the activation tells the story of the brand’s inception through stunning visuals of their G70 coupe. Framing the projection showroom, a custom-built corridor featured holosonic speakers that encapsulated travellers. This created a momentary stress-free journey reflective of the brand’s stress-free ownership. Elegance at it’s finest. This page includes 360 content, so go ahead and pan around during playback.