A campaign launch with products selling out in days.

With the launch of the new SRAM Maven ‘extreme’ and ‘heavy duty’ brake systems, we strategically established that riders could fine tune all that power to suit their needs. Unleashing all-new capability. The campaign showed the incredible “New Powers”that riders could find to level up their riding, do things never before possible, and push the boundaries of control. So much that they could even control the world around them.