A WWF-partnered good cause.

To shed light on the at-risk inhabitants of the Arctic as global warming pervades, the experience was created for everyone to come together, record a pledge to build awareness, and help find a meaningful solution to a cause in need. As pledges flowed in from bystanders, the temperature within the enclosure froze in real-time. Adversely, a lack of pledges caused the ice to melt, and mirror the impact of our environmental inactions.