A playlist built for your inner Autobot.

What if your next playlist came from the Transformers character you chose to fight alongside?

For Paramount Pictures, we put Bumblebee at the centre of an interactive Spotify collaboration. With the Decepticons threatening Earth, fans were invited to answer a call for backup through a playful quiz. Their choices summoned an Autobot and generated a personalised playlist, connecting the film’s characters with the music they already loved.

Built with WebGL and integrated with Spotify, the experience gave the franchise a role in the audience’s everyday listening habits, extending the story beyond the film itself.

As Creative Director, I led the experience that turned a conventional entertainment promotion into a playful, personalised extension of the Transformers universe.