Slot car nostalgia, re-engineered for Audi.

What if a childhood favourite could become a new way to experience a performance car?

For Audi, we reimagined the classic slot-car race as an interactive brand experience built around the A3. Familiar in spirit but re-engineered in execution, the installation transformed a nostalgic game into a connected, technology-driven experience.

Scaled to 1:32, each Audi car was fitted with a pinhole camera that live-streamed to an iPad. Instead of traditional pistol-grip controllers, players tilted their tablets to control acceleration, while infrared sensors triggered camera views on larger displays as the cars raced around a custom-designed track.

As Art Director and Designer, I helped shape an experience that brought product, interaction design and physical craftsmanship together, giving audiences an unexpected way to engage with Audi.